What file format should the flyer be in?

Most file formats are acceptable.  Clients typically supply their flyers in a Microsoft Word format (.doc), PDF, JPG or TIFF.  It is often useful if the flyer is designed in such a way that it is possible to edit the information contained within it.  This has two main advantages:

1.  It is possible to use the flyer multiple times in related campaigns as you can edit dates, special offers, prices, contact details ... etc.

2.  It allows us to modify the content if necessary, for example if the font does not print clearly when sent to a fax machine.

What size should the flyer be?

The flyer should be designed to A4 size.  Make the most of your margins to avoid the content being squashed into the middle of the page.

What makes a "successful" flyer?

If we define a "successful" flyer as one which generates a good response/uptake, there are a few guidelines which you should consider: 

1.  Do not overcrowd the flyer with excessive information.  It is often helpful to read the flyer content back to yourself while considering "which bits are unnecessary?" Too much information puts potential readers off.

2.  Keep the content of the flyer black and white; avoid coloring, shading and complex images.  Remember that a fax is a low-quality document so a photo or high-resolution image will loose a lot of the detail when sent as a fax.  Additionally a high-resolution image takes a longer to transmit and print, and uses more ink on the receivers machine.

3.  Encourage the reader to act immediately when they read your flyer by including information like "offer valid until the end month", "the first 100 customers get an extra 10% discount" ....etc. 

4.  Ensure you include as many possible means for the reader to contact you (i.e. phone number, website address, fax number ... etc).

How do I define my target market?

You know best who your flyer will be relevant to.  Our fax database of UK businesses allows you to define your target audience by standard industrial classification codes (SIC codes), dialing code, postcode and geographic location.  Using these criteria you have the capacity to make your campaign local, regional, or nationwide while still having the capability to target specific industry sectors.